profile

EarthCare Matters by Kendra Hoffman

I'm passionate about helping people recognize their ecological awakening and supporting them on their EarthCare journey. I also love to talk about intersecting topics like ethical entrepreneurship, ecological design, grief, connection, being highly sensitive and cheese :) Sign up to get my weekly newsletter and learn about this and more!

Featured Post

What I DO (when I want to doom-scroll)

Did someone forward you this email? Subscribe here. Hello Reader, As you well know, there is a lot going on in the world right now. Most of it is big, heavy, and challenging to process. It is incredibly easy (and completely normal) to get stuck in the trauma responses. Whether it’s doom-scrolling online or angry-ranting with friends. If you remember my previous email about the freeze state, you know I believe these responses are ancient and protective. But while survival responses keep us...

Plan your 2026 EarthCare Journey - a free live workshop and coaching session.

Did someone forward you this email? Subscribe here. Last week, I shared what I think the world needs NOW… TLDR; In the midst of corruption and our collective grief in response to it, what we need more than ever is JOY in resistance and REUNION. I got so many beautiful replies - thank you all for your patience as I find time to reply! Near the end of every winter I start to face this big, ugly, raw feeling inside of "what the heck am I doing here anyway?" It's valid, I mean, what the heck are...

Did someone forward you this email? Subscribe here. Hello Reader, I got out to my yard this weekend, for a reprieve from the world’s chaos. 10/10 recommend, regardless of weather. It was cold and rainy, but we cleaned out the bird boxes, so they can build new nests this spring. Then we added to the compost, admired some deer and rabbit tracks, and sat on the porch with bird seed in hand, hoping to make a few new friends. My wildflower meadow last week - in its sepia-tone glory, feeding the...

Dear Reader, As the earth sleeps and the places we tend are blanketed under snow, we hope that you are spending time resting, observing, and enjoying Nature this winter as well. There is a bright red cardinal that frequents an elderberry shrub by my kitchen window. I learned his call and enjoy his “company” through these shorter, dark days. He has trusted this space for years, always returning for more food, as my meadow expands each year. If you are like me, you have every intention of...

Did someone forward you this email? Subscribe here. It’s finally February! January is often a blurr of new year energy, setting big goals, getting sick after the holidays, and quickly realizing your capacity to meet those may not stay on track. Sound familiar? I hope the Winter Wonder Scavenger Hunt was fun and helped you get outside more, despite the cold. I used to hate this time of year, but now I love knowing there’s at least 28 more days of freedom to rest and prepare for the hustle and...

Did someone forward you this email? Subscribe here. Last week, it was all over the news: BEWARE! A GIANT SNOW AND ICE STORM IS BREWING IN THE SOUTHEAST! It was like hearing a phrase from a beloved TV show (until they ruined it). "WINTER IS COMING!" And now Winter is definitely HERE, Reader. Image of my meadow and the "main road" during the snow storm from my bedroom window! This storm was a major disturbance to normal daily routines. People (including myself, friends and family) spent extra...

Did someone forward you this email? Subscribe here. I woke up Sunday morning to a new world, Reader. Did you see it too? A blanket of white covered every inch of the landscape and all its features, while snowflakes were still swirling through the air. It felt like waking up inside another dream, inside a magical snow globe, a winter wonderland. I sat up slowly, stretched, and stared out my window just to watch in wonder. Soon I noticed a little flock of small birds (Tyler guesses Juncos)...

Did someone forward you this email? Subscribe here. One of my "goals" this year is to step more gently and steadily, Reader. Not too fast, not too slow, just sustainably stepping forward, sideways, or wherever I need to step to stay in sync with my body and nature’s rhythms, while managing socio-economic obligations. Slowing down was a priority for the last few years, and I was really bad at it, haha. When I felt good and filled with inspiration/energy, I would leap into a project, or an...

Did someone forward you this email? Subscribe here. Happy New Year, Reader! It is full-blown winter here in central PA, complete with frozen crunchy ground and a bitter cold in the air. I love it. I am really enjoying the darker days, even as the light is slowly returning. It gives me more needed permission to rest and revel in the comforts of my cozy home, reflect on all that has happened in the last year, and to really feel ALIVE when I step outside, ha. In my bioregion - the mid-atlantic...

Did someone forward you this email? Subscribe here. Hello Reader, We're deep in the liminal space now - that strange quiet time between one year and the next... ...between the solstice's return of light and the turning of the calendar. Everything feels suspended, unfinished, not quite belonging to what was or what's coming. I've always loved these days. There's no pressure to be productive, no expectations. Just permission to drift and reflect… What are you remembering about the past year? Me...