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EarthCare Matters by Kendra Hoffman

I'm passionate about helping people recognize their ecological awakening and supporting them on their EarthCare journey. I also love to talk about intersecting topics like ethical entrepreneurship, ecological design, grief, connection, being highly sensitive and cheese :) Sign up to get my weekly newsletter and learn about this and more!

Featured Post

You’re not alone

Did someone forward you this email? Subscribe here. Sunday afternoon I found myself on a chicken rescue mission with some local friends. They’d gotten too hot in the sudden spike of weather this weekend, and needed to be relocated to a cooler area… without shocking them into heart-attacks. One by one, we gently carried these 40+ panting birds into deeper shade, cupping handfuls of water at their beaks, to offer them a drink (which was relieving to watch being slurped up). Most of them made...

just a boy and a girl on a patch of land re-membering

I'm going to send more emails than usual April 30- May 18, to share my new program, The EarthCare Journey. They will be educational and fun, not just promotions. If you don't want to hear about this program again, just click here to OPT-OUT of this type of email, but stay on my newsletter, or other lists you like. Thank you! There is a common experience happening within many of us right now, Reader. Often we call it overwhelm, anxiety, or a persistent sense that all is wrong with the state of...

Did someone forward you this email? Subscribe here. Hey Reader, Today I want to tell you about one of the most powerful practices I know. It doesn’t require a yard, knowledge, equipment, or expertise, and it doesn't cost you anything. It asks only that you show up, sit down, and stay a little while. It’s called a Sit Spot. And this is how we do it (did anyone else hear Montell Jordan in that? lol) - Choose a place where you can see and hear the natural world: in the forest, under a single...

Did someone forward you this email? Subscribe here. Deep in the dark ‘wet n wild’ woods of Berkeley Springs, West Virginia, I found a cabin with a fireplace for my winter vision retreat - - and there I sat for a week, tending the flames of both the fire and my vision. This was several years ago, while deep in the throes of burnout, after many losses I still sometimes grieve, wondering if all I had built so far was only going to result in my ruin. But one late night, after hours of meditation,...

I’ve spent a lot of money on bad business advice in the 10 years I’ve been running LadyBug EarthCare, and that’s what I want to help you (or your friend) avoid with the EarthCare Professionals Collective. The worst time was when I spent $1000 per month for a year (yes, that’s $12,000) after being persuaded by two women to join The Boss Project (the name alone should’ve been a red flag haha, but this was a while ago!). Don't judge me, Reader! I was so desperate to improve my skills as a...

Did someone forward you this email? Subscribe here. I've been called "too much" my whole life. Too sensitive. Too intense. Too passionate. Too productive. Too hot. Too cool. Too many feelings about too many things. Too many thoughts and opinions. Too much. Whether by others, or by the voices in my head (which may have been installed by others), the “too much” label has defined the way I’ve operated… or rather, the way I’ve held myself back. If you’re wired like me (or an HSP), Reader, you...

Meadow sod, spring resourcs and more

Hello Reader, As Spring emerges, we’ve been busy as bees at LadyBug EarthCare with - Land Walk Consultations - reply to this email if you want one! Mindful CleanUps - to get out of the weeds, literally 💚 EarthCare Projects, like native plantings and rain water systems Stewardship packages which we are still booking (and already includes some of you!) We are also super excited to be working with a new company called Meadow Lab. One of our exciting new projects this spring is the installation...

A Dark Place with candlelight.

Did someone forward you this email? Subscribe here. Today I want to acknowledge the insanity of the world (especially many of our leaders), and speak to the the grief and overwhelm we are all carrying. It's a lot. It's heavy and intense. A lot of it is soul-crushing. I used to live in a very dark place, internally, back when I first realized what the leaders of the world were up to - when I also believed the lie that the human species was like a cancer on this planet, just expanding empires,...

Hey Reader, Before I close my laptop for the day, I wanted to share one of the most important rhythms for creating an ecological business that doesn’t burn you out. It's Money Monday! Otherwise known as my Office Day. It’s the day I work ON the business, not in the field for clients. I know the client-work is how you earn the money, but.. how do you organize and set up the client work? One day a week, I don’t schedule client meetings, field work or what we call "deliverables." Instead, I...

Did someone forward you this email? Subscribe here. “For just $500, you can shadow my life of freedom, bliss, and play in Hawaii!” That was a real pitch I sent my friends, and I believed every word of it, Reader. I went to Hawaii to live out a dream, but instead, I became an internet scammer. Yes, once upon a time, I actually scammed my friends (and I wish that was an April Fool's joke). How did I get there? Back in 2014, I was studying “mindset work,” reading a book called Busting Loose from...