Hey Reader,

Before I close my laptop for the day, I wanted to share one of the most important rhythms for creating an ecological business that doesn’t burn you out.

It's Money Monday! Otherwise known as my Office Day.

It’s the day I work ON the business, not in the field for clients. I know the client-work is how you earn the money, but.. how do you organize and set up the client work?

One day a week, I don’t schedule client meetings, field work or what we call "deliverables."

Instead, I focus on my business and all it needs to be carried well, so it can carry me.

When you skip this, the admin work grows like an “invasive” species, invoices go unsent, brilliant ideas sit on the sidelines, and you're caught in constant client churn without ever stopping to catch your breath and remember why you’ve dedicated your career to the Earth.

I know you’d rather have your hands in the soil than work on a spreadsheet. But your Office Day is an opportunity to do all the behind-the-scenes work that nourishes everything else.

It’s the day you make sure you’re getting paid and staying sane. It's the SOIL of your business.

Every Monday I have a bunch of emails from clients who were outside over the weekend and realized they need something from me, haha. And I often have projects from the week before that I forgot to invoice!

At this stage of my business, I also have a meeting with my local leadership team to review our Leads + Project Tracker (a template you will get in the Collective), which always results in a task list for each of us, haha.

I used to shove these things into nights and weekends, and if that's where you're starting out, that's ok! I did that for years! But I wish I had claimed an office day sooner in my entrepreneurial journey. It's made all the difference.

With relationships at the center of land-based businesses that are ethical, grounded in reciprocal relationship with Nature, your Place, and your community, this day allows you to ensure you maintain the capacity you need to show up for your clients.

Inside the EarthCare Professionals Collective, I’m giving you the tools I’ve spend 10+ years perfecting to help you save time by not building everything from scratch.

These tools are built specifically for a regenerative landscaping business, but any ecological practitioner can edit them to your unique offerings:

• Ready-to-use Client Welcome Packets: Lead with professionalism from day one and show your thoughtfulness by giving clients a warm welcome to your business
• Templates and Swipe Files: Stop reinventing the wheel and start using proven systems that make your life easier (and your clients feel cared for) - like my Leads + Project Tracker!
• Founding Cohort Advantages: Tell me what’s missing, and I’ll build the template for you!

Templates are tools, but the Gathering Opportunities included within the Collective is where the real transformation takes place.

We aren’t meant to do this work in isolation, so I'm also offering:

• Live Monthly RoundTables offer real-time mentorship and peer support from people who are building ecological businesses too
• The EarthCare Town Square offers a private Slack channel to share wins, resources, and a space to check in between calls
• Seasonal Wisdom Circles offer a dedicated space each month to tend to the human side of business through guided reflection, nervous system regulation, and the space to process your ecological grief

I’m so grateful for those of you who have reached out and are interested in joining us.

If you haven’t asked to join yet and want to be part of the first cohort, please reply to this email. I just ask that you read this document about the Collective first. ​

Stay wild,

Kendra

P.S. Does "Money Monday" make you feel motivated? Do you have an office day? If so, I’d love to hear about it! Which day is it? What resource would make it easier for you?

Know someone perfect to join us? Please forward this to them, or introduce me directly :)

Kendra Marie Hoffman

CEO of LadyBug EarthCare
Founder of the EarthCare Professionals Collective
Curator of the EarthCare Library